Fintechs and other financial service companies often wonder, "How much should fintech content marketing cost?" when starting or growing a fintech digital marketing campaign. For this, the size and complexity of the organization's goal determine the solution.

Financial marketing services, especially content marketing, should be done in various ways to get the best return on investment (ROI). Moreover, your performance will also influence the cost. That's why we've developed a comprehensive fintech digital marketing strategy guide with a range of potential expenses at each phase.

Understanding The Term Fintech

The word " fintech" comes from the words "financial" and "technology." It means using technology to improve and automate financial services. Technology-based fintech companies often change how people deal with the financial business.

Innovative ideas from fintech companies make financial services easier to obtain and more fair, plus they make them work better. A fintech marketing agency can be used in many areas of finance, including insurance, mobile payments, asset management, and sharing sites. Moreover, the new leveraging of the concept of fintech companies can also help save the environment and reduce carbon footprint wastes.

Budgeting Strategies For Fintech Companies

These three popular ways of allocating budgets are listed below:

• Rule-of-Thumb Approach: In this, you set aside a certain amount of your income for marketing (for example, 10%). This is called "shooting from the hip." Though easy, this method can be expensive. It needs to reflect your unique objectives and how well your marketing works.
• Goal-Based Allocation: In this method, you describe your marketing objectives, such as brand awareness, new users, or leads, and split your money among the techniques depending on how much you anticipate each will recover. This will ensure that your marketing budget yields measurable outcomes.
• Data-Driven Approach: Marketing data lets you track your efforts across platforms. Look at click-through and conversion rates to determine which sources operate best and establish your budget. Making judgments based on facts helps maximize your savings.

Steps For The Best FinTech Marketing Budget

In-Depth Research

Proper research is a must for any fintech digital marketing activity. Specifically, you must be aware of your organization's overarching objectives, the progress made so far, the adjustments needed to correct course, and the remaining measures needed to reach those goals.

Also, depending on the sort of fintech marketing agency you hire, the quantity of data you currently have, the popularity of your social media accounts, and the number of owned outlets that need investigation, you can make your initial marketing goals and budget.

This step is necessary because it helps you understand and create content marketing goals, as well as what you may already have that can help you meet those goals and where there are holes. After that, you can get a better idea of how big the project is and how much it might cost altogether to make a plan and put it into action.

Content Marketing Strategy

After the necessary research has been completed and findings compiled, you have a treasure. Once the required study has been done and the results have been gathered, you have a wealth of information that can be used to make a successful fintech digital marketing plan. Goals are written down, and ways to check progress toward those goals (benchmarks, KPIs, etc.) allow us to reverse-engineer this approach.

You may undoubtedly imagine that content marketing strategy rates vary. Usually, larger fintechs seeking to take over the world via content marketing will charge more than newer ones. Moreover, usually, elaborate and comprehensive plans may cost around $2,000 to $30,000. Content marketing tactics usually include things like:

• Audience Persona(s)
• Strategy by Channel
• Research & Audits
• Distribution & Promotion
• Goals & KPIs
• Content Calendar
• Production Schedule

The most useful result of a fintech digital marketing strategy is an editing or content plan that tells you what to write and when to change it. For best results, make sure the writing plan is very detailed and includes campaigns, themes, time, and ways to promote content. This can also be sent to other offices and leaders to ensure everyone is on the same page.

Content Development

Things get interesting for fintech marketing agencies and all B2B companies during this time. Producing high-quality video and audio material is just one example of content creation. Other tasks include making blog posts, study reports, white papers, and ebooks.

Ensure to focus on developing writing content, so let's go over that in more detail. Financial technology companies need to find good technical content writers. There are many independent writers out there, but only a few who can understand and write clearly and truly about more complicated topics like fintech.

Moreover, high-quality content must be verified before publishing to acquire audience trust. Good content should educate, amuse, and engage viewers. Hire a top fintech writer or a company that understands your organization and market well enough to write content that accomplishes all that.

Moreover, the general return on investment (ROI) should be considered when deciding how much to pay independent writers. For instance, getting an ebook for $3,000 that brings in 20 leads but no sales raises questions about its return on investment (ROI). Although content is useful for a long time, and a well-made lead magnet can bring in hundreds or even thousands of leads over time, it's an investment that your audience will be happy with.

Content Promotion

Pricing will depend on the type of promotion, the number of platforms used, and its difficulty. This is because there are many ways to promote fintech material. Some methods of advertising are:

• E-newsletters
• Paid & Organic Social Media
• Sponsored & Organic Articles
• Podcasts Guest Spots

Ad and sponsored post pricing are generally apparent. Many agencies charge a percentage of each station's monthly budget. Promotional rates may range from $50 to $150 per hour. However, high-quality material is only useful if it reaches the right people at the appropriate time. Financial marketing services and other factors make it crucial to develop a content promotion and sharing plan that aligns with your fintech digital marketing objectives.