Fintech adoption is rising. Recently, approximately one-third of the world's population has used banking fintech, according to Juniper Research. Furthermore, it is expected to grow by 4.2 billion by 2026, which is an opportunity and a challenge. Potential competitors will expand with the user base, and to succeed as a financial app developing company, you need more than a good app. As a contender, you should also follow the steps to successfully adopt the fintech. Here are the six strategies to get started with:

Prioritize Mobile Usability

No doubt, your ideal fintech in banking customers spend a lot of time on their cell phones. Thus, focus on their mobile experience to improve your marketing. If you need additional proof, consider that nearly 91% of online users globally use smartphones, and these owners make up 48.33% of the worldwide population. It would be unwise to overlook that big market share.

Due to daily content and commercial saturation, it takes more work to grab people's attention. According to a Microsoft study, the average attention span is 8 seconds, down from 12 seconds in 2020. This is shorter than the attention span of goldfish. Your marketing message has 8 seconds to grab someone's attention. If they can't use it on their phone, they'll disregard it.

To avoid this, all marketing initiatives must have a frictionless mobile experience. For this, make your website and adverts mobile-friendly. The content should fit the user's tablet or phone screen. Moreover, navigation is vital, so make buttons big enough to tap.

Mobile responsiveness also boosts Google rankings, which may improve SEO and search engine rankings. On the other hand, mobile experience requires concision. The content and pages should be short but informative. Effective graphics may instantly convey meaning and emotion without words. Lastly, pop-ups and other unwanted content should be avoided.

One strategy is to launch a mobile-optimized website and subsequently expand to a desktop. Remember, a strong mobile experience means delivering marketing messages to mobile users quickly and efficiently. People today need more time on fintech in banking to assimilate info, so make it easy to consume. If you do this, you've solved half the problem. The second half is making your message worth reading.

Make Valuable Content

As the phrase goes, content rules: this is especially true for fintech. Finance is boring and difficult, but fintech aims to simplify it for people. Content-based financial education is needed to do that. Canadian fintech in banking startup Wealthsimple publishes Wealthsimple Magazine online, it explains digital currencies, taxation, and NFTs to a layman audience.

The magazine integrates financial principles with ordinary stories like a regular magazine. The magazine's Money Diaries column features celebrities' personal finance stories. This is an amazing strategy because when Wealthsimple Magazine readers need financial services, guess which firm they'll use? Most likely Wealthsimple! Content about fintech in banking is just the start. Ebooks, webinars, and videos are also popular content marketing methods. You can also go for interactive quizzes for number crunching.

Brand Differentiation

Success in a saturated fintech sector requires differentiation. Hence, you need to create a unique brand. Luckily (or unfortunately), there are various ways to stand out in the banking in fintech sector. For instance, you can use a unique technique to set yourself apart from other budgeting apps.

YNAB's Give Every Dollar a Job budgeting strategy sets it apart. It uses four rules to help people spend and earn more purposefully. The strategy claims to make budgeting less restrictive, a major issue for most people seeking to control their expenses. They also found that app users save $600 in the first two months and $6,000 in the first year. You could do something similar or take notes from this example.

Interact with Audience

Effective financial marketing is always active when you are banking in fintech. It takes more than posting good content or standing out in the market. It would help if you also valued user engagement.

On a lighter note, social media marketing should always be part of fintech marketing. If you believe only millennials use social media, you definitely need to think again. A poll found that nearly all ages utilize social media regularly, so you'll likely locate your ideal customers. There are several social media engagement strategies from which you can take inspiration. Just like Curve excels at authentic user communication, it is a critical social media strategy. Their Twitter account is for genuine consumer engagement rather than product promotion. This is a good example to lead from.

Excel in Customer Service

Customer service is the foundation of any business, especially in financial services. Unfortunately, many banks lack this. Challenger banks exist for that reason, and numerous studies and statistics on fintech banking confirm this. However, customer service will boost your brand. It boosts word-of-mouth marketing and retains clients. In digital advertising, 64% of marketers say word-of-mouth is the most effective!

If your app fails, great customer service during banking in FinTech can save it. According to surveys, customer service may make 61% of consumers return to a firm after a bad encounter.

Solving their problem might also make people emotionally connect with the brand. Some brands go further and ask customers about their pain points, then utilize this data to create features that address them.

Ally Bank did this. Ally Bank Lab workers constantly interview clients and gain ideas. This data was utilized to create Buckets and Boosters app features. This technique worked well during banking in fintech since it solved users' difficulties. Because they knew users would want these features, product creation was easier and safer for the developer.

Make Smarter Ads

Fintech marketing campaigns end with online advertising. Ads on Facebook, Google, YouTube, and other platforms are core to making it a success. However, fintech advertising is an emerging trend that needs improvement. Ad spending in fintech was modest before 2019; however, the fight for customers intensified as more individuals preferred contactless payments and banking fintech. Due to this, fintech ad expenditure reached $24 billion in 2021.

It would help if you improved your advertising to compete in fintech. However, it's more complicated than creating images and headlines and running Facebook advertisements. Successful budgeting, targeting, and keywords are essential for banking fintech.